If you’ve read my first article for New Car Dealers and Buy Here Pay Here, then you understand the idea of treating BHPH as a separate franchise, so I will assume that you are interested in learning more. This is my 2nd article in the series for new car dealers. Now let’s talk about some suggestions on where to locate your new BHPH franchise.
My first suggestion always is to put your BHPH location away from your new store completely. It prevents confusion for your people and customers.
To begin with, understand that you need to physically separate your inventory from your normal used car operation. The customers you will have, always want the best vehicle for their money. So, if the retail used car inventory is parked in the same row as your BHPH, they will want those vehicles and not the ones they can afford in your program. It is better not to set their standards too high to start with. This also helps your salespeople stay in the BHPH mental state with your customers. Continue reading ‘New Car Dealers – You Have a Future in Buy Here Pay Here, Part 2 – Location’ »