C.R.M is the short for Customer Relationship Management it is a software that posses the quintessential capabilities for an automotive dealership to maintain a good relationship with their existing or new customers. In a nut shell the CRM is designed to sort, filter, and management customer’s information in an effective way. It has some eerie resemblance to a well known software everyone uses on a daily basis called “Micro Soft Outlook”.
There are some key differences between a CRM and a DMS, don’t get caught up in the big words. A DMS system or Dealer Management Software should have a build in CRM capabilities, and in addition some functionalities a CRM can not offer. But today we are going to focus solely on the CRM aspect of the technology.
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