Volvo is heading east to China after owner Ford announced that Geely won pole position in buying the struggling manufacturer.

Ford said that despite some work yet to do, the deal is likely to be finalised in the spring. Now the green light has been given, the future of Volvo and the launch of promising upcoming models such as the S60 should ‘fingers crossed’ be secure.

Following the well executed sale of Jaguar, Land Rover and Aston Martin, Volvo is the last of Ford’s Premier Automotive Group brands to move on. Despite the sad move across the world, the sale to Geely will give them a vital foothold in the European market and while some believe china at only good at inventing chopsticks and fireworks, the move will greatly benefit the Chinese firm as Volvo’s research and development expertise and engineering skills will be a huge advantage, as its main interests are in improved quality and safety. In their defence the Chinese are already renowned for their safety in cars, therefore for Volvo to move over; it’s a very wise move and i have no doubt that this will be a positive and successful transition, moving Volvo forward to hopefully drive sales and generate a generous return on investment, after years of wallowing in a floundering business. (more…)

Almost everybody knows the rule of 10 when it comes to word of mouth.

The happy customer tells one person while the dissatisfied customer will let 10 people know about the bad service they have received.

Nowhere else in the field of ecommerce is this more important than when trading car DVD players. The average car stereo DVD doesn’t only attract the person who wants to do the car DVD installation itself, it also involves a whole lot of specific data which plays an important part in how well the car DVD player will work in the car. (more…)

Almost everybody knows the rule of 10 when it comes to word of mouth.

The happy customer tells one person while the dissatisfied customer will let 10 people know about the bad service they have received.

Nowhere else in the field of ecommerce is this more important than when trading car DVD players. The average car stereo DVD doesn’t only attract the person who wants to do the car DVD installation itself, it also involves a whole lot of specific data which plays an important part in how well the car DVD player will work in the car. (more…)