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Talk to the no. 1 business blogger of the 21st century (who just happens to be Seth Godin), and he”??ll tell you, you want to be “??otaku”??. Otaku is Japanese for “??a person with an obsession”??. In today”??s workplace especially, you really can”??t get far without a healthy obsession or two. Otaku are specialists in what they do, and masters of their trade. They focus on one thing, and earn themselves the reputation of being exceptional at what they do.

The coolest thing about being “??otaku”?? is that you don”??t have to do your own marketing buzz. Your business name becomes synonymous with the niche market you operate in. It becomes a household name, and if you”??re really successful, you become the Hover of the vacuum cleaners, the Apple of computers, or the Red Bull of energy drinks. Continue reading ‘The Otaku In The World Of Trucking Sales’ »

In Positioning: The Battle for Your Mind (2001), Al Ries & Jack Trout throw out an interesting proposition. Their message to anyone who’s trying to market a product or service is that the easy way to get into a person’s mind is to be first. They say: You just got to be first.

Here’s the example they come up with. Ask anyone, What’s the name of the first person to walk on the moon? You’re bound to get a few Neil Armstrong’s, especially given that 2009 marks the 40th anniversary of this momentous event. Now ask anyone who answered correctly, What’s the name of the second person to walk on the moon? Let them squirm all you like; you’re not going to get a second answer out of anyone. Continue reading ‘The Easiest Way Is To Be First’ »

What’s the point of buying anything mechanical, electrical or computer-related used, if you end up having to pay a mint to get it into good-running condition? The whole point of not buying new in the first place is to save costs. Purchasing used or discount trucks is not the best option. Purchasing reconditioned trucks is.

I-80 Equipment understands that many companies don’t have the capital to buy new. And that’s why they offer like-new trucks at affordable prices. I-80 Equipment sells reconditioned used forestry trucks at pre-owned prices. Come again. What exactly does this mean? You’re getting the used truck, at a used truck price, but it’s reconditioned so that it’s as new as it can be. You can’t get rid of the mileage for example, but you can make sure that the brakes, electrical system, engine, steering suspension and power transmission meet or exceed federal inspection. And that’s not mentioning the body, cab, and tires. Continue reading ‘Buying Reconditioned Trucks’ »

Power linemen have a different vision of the world than most of us. That’s because they spend much of their time at elevations that most people don’t climb to on a regular basis. Power linemen are the servicemen working for local telephone or utilities companies, along roadsides and city streets. Every day, they’re lifted and lowered to places too tall for ladders so that they can fix some electrical or technical problem. And they see the world from their bucket truck.

Bucket trucks come in different shapes and sizes, but they all look pretty much alike. They have a bucket at the end of a hydraulic lifting system, which is mounted on the back of a large truck. The bucket can be made of metal, fibreglass, metal, wood or reinforced plastic. The bucket is designed so that the lineman can stand in and work from it, and he stores any tools or equipment needed in a storage bin. Some bucket trucks come with a duplicate set of controls so that the person in the bucket can manipulate the bucket’s position. Similarly, some bucket trucks are designed with a single or double-arm boom, which provides extra stability. Continue reading ‘The View From A Bucket Truck’ »