Here”??s the example they come up with. Ask anyone, “??What”??s the name of the first person to walk on the moon?”?? You”??re bound to get a few Neil Armstrong”??s, especially given that 2009 marks the 40th anniversary of this momentous event. Now ask anyone who answered correctly, “??What”??s the name of the second person to walk on the moon?”?? Let them squirm all you like; you”??re not going to get a second answer out of anyone.

People rank to remember. And if they choose to not remember who comes in 2nd or 3rd, it”??s probably more of a sub-conscious choice, rather than memory-related. After all, would you really want to deal with the 2nd best in your field? Probably not. First is better, by a long shot.
Ries & Trout give this piece of marketing advice: “??Be a big fish in a small pond”??. You want to be the biggest fish, even if you”??re swimming in a puddle this is because you can always increase the size of the pond once you”??ve established your predatory status as being no. 1. You just don”??t want to end up being a small fish in a big pond. In the world of marketing, this is called positioning.

With an idea like this, it”??s no wonder that Ries & Ries, have earned no. 1 ranking in the marketing seminars market, as being the one-and-only company to use gynmorous slide shows. Watch one of their presentations, and you”??ll be looking at on average 300 slides an hour, and up to 1,800 slides a day, if you”??re attending a day-long seminar. Now that”??s got to be an interesting event to sit through. They sell their presentations like going to the movies, with a bit of suspense, comedy, intrigue and education.
So who”??s no. 1 in the trucking world? You might have to do a 180″?? turn-around from where you”??ve been looking to find them, but they”??re definitely well-entrenched in their marketplace. i80 Equipment (www.i80equipment.com) has been the #1 supplier of quality reconditioned trucks, servicing the construction, sign and lighting, telecommunications, tree care, and utility industries. They have over 50 trucks in stock, including used altec bucket trucks, forestry trucks, boom trucks, crane trucks and digger derrick trucks.
And so how do you get to be no. 1 in the trucking world? It”??s not having close to 20 years in operation that makes your no. 1. Although this helps. And it”??s not knowing your trucks that makes you no. 1. Although this helps too. It”??s standing by your trucks that does it. I-80 Equipment won”??t put a truck on the road without a 77point inspection, followed by an external inspection and certification process. They are masters of the reconditioning process and their focus is on safety first. Sign up for email alerts of new acquisitions on their expanding lot. Consult with them to buy your bucket truck today!

I-80 Equipment understands that many companies don’t have the capital to buy new. And that’s why they offer like-new trucks at affordable prices. I-80 Equipment sells reconditioned used forestry trucks at pre-owned prices. Come again. What exactly does this mean? You’re getting the used truck, at a used truck price, but it’s reconditioned so that it’s as new as it can be. You can’t get rid of the mileage for example, but you can make sure that the brakes, electrical system, engine, steering suspension and power transmission meet or exceed federal inspection. And that’s not mentioning the body, cab, and tires.

I-80 Equipment takes pride in their Seven Step Reconditioning process. Their focus is Quality and on passing savings to their buyers. They don’t just do a power-wash, minimal inspection and put their trucks onto the lot to be test driven. Far from it! The reconditioning process is labour-intensive, and a labour of love.

You’re looking at a disassembly, degreasing /power-washing, and then a complete sand-down and de-denting for starters. Then the truck is driven into the paint bay, where it gets sprayed with a primer to give the boxes and chassis more protection, and then it’s sprayed again with an industrial paint, heated to 100 degrees. Only then are you looking a re-assembly, with part replacements, and waxing. The final stage is the 77 point inspection, the signing off by the mechanic, and then an external inspection and certification process.

I-80 Equipment understands that getting the right equipment at the right price is vital for a company. Companies, in the electrical, forestry, and telecom industries, for example, often rely heavily on their equipment to generate revenue. Without a fully-equipped range of trucks, their employees aren’t able to bill their clients for services rendered.

Call I-80 Equipment Company (the www.i80equipment.com) today, and ask them about the financing solutions they offer. With over 15 years in business, they know that to spend money, companies need to generate revenue. And they’re ready to be part of the process. They maintain very competitive prices, attractive financing and quality reconditioned bucket trucks and digger derrick trucks. Accessories include augers, auger straps, buckets, bucket liners, winch ropes, and much more! Range of brands include: Altec, Duralift, Hi-Ranger, Lift-All, MTI, Terex, Versalift. All of their trucks are listed on the website with mileage, gross weight, engine and fuel type and transmission.

I-80 Equipment Company won’t put a truck on the road without a full-fledged inspection, followed by an external inspection and certification process. The final stage in the inspection bay involves a 77 point inspection, the signing off by the mechanic, and then an external inspection and certification process. I 80 Equipment know their job is to keep their truck operators safe.

Bucket trucks come in different shapes and sizes, but they all look pretty much alike. They have a bucket at the end of a hydraulic lifting system, which is mounted on the back of a large truck. The bucket can be made of metal, fibreglass, metal, wood or reinforced plastic. The bucket is designed so that the lineman can stand in and work from it, and he stores any tools or equipment needed in a storage bin. Some bucket trucks come with a duplicate set of controls so that the person in the bucket can manipulate the bucket’s position. Similarly, some bucket trucks are designed with a single or double-arm boom, which provides extra stability.

There are safety measures that need to be put into effect. For example, the controls must be tested every day prior to the truck being used. And when the bucket is in use, truck brakes must be set. Similarly, the truck can only be driven when the bucket is empty. When used near electrical power lines, strict requirements must be followed, such as keeping to a specific distance, grounding overhead lines, and de-energizing procedures.

For a lineman, being at elevations has got to be a great feeling. After all, it’s a choice of work environment. You wouldn’t choose to work at heights, unless you love being above the rest of the world. But the biggest part of lineman’s feeling of being top of the world has got to come from the knowledge that the bucket truck he or she is attached to, has gone through a stringent testing and inspection.

I 80 Equipment (www.i80equipment.com) have a full-fledged inspection process, along with an external inspection and certification process. The final stage in the inspection bay involves a 77 point inspection, the signing off by the mechanic, and then an external inspection and certification process. I 80 Equipment know their job is to keep their truck operators safe. I-80 Equipment understands about getting the safest equipment and that’s why they stand behind the reconditioning service they provide. They need to make sure the brakes, electrical system, engine, steering suspension and power transmission meet or exceed federal inspection. And that’s not mentioning the body, cab, and tires.
They have over 50 trucks in stock, including altec bucket trucks, bucket trucks, boom trucks, crane trucks and digger derrick trucks. All of their trucks are listed on the website with mileage, gross weight, engine and fuel type and transmission. Range of brands include: Altec, Duralift, Hi-Ranger, Lift-All, MTI, Terex, Versalift. Accessories include augers, auger straps, buckets, bucket liners, winch ropes, and much more!

For any business though, it is a calculated decision to twitter. You don’t want to start Twittering until you’re sure that you’ll have followers. It’s probably a costly mistake in the business world, to be seen Twittering with only 5 followers in tow. You want to start twittering when you’ve got a solid client-base who would do repeat business with you, if the need arises, and who will happily follow you, if invited.
Twitter is a great tool if you want to give your clients and potential clients a forum for a dialogue, and even more importantly if you want to let them see what you’re up to. The logic of Twittering is if you like being well-informed as to what’s happening in your industry, you keep your client-base and other people in your niche market in the loop, and gather a following. And then, at some point, your following will do a 180 degree turn. You’ll start attracting the big fish in your industry. Like-minded professionals, who have interesting business partnerships and deals to offer, will approach you because of your following. This is where Twitter is miles ahead of other social networking platforms. Twitter acknowledges that it’s all about your following. If you have the numbers, let’s talk” is the attitude.

Most people get that Twitter is a social network. But ask them about micro-blogging, and you might get a few raised eyebrows. But that’s what Twitter is about  it’s micro-blogging. And in this era of information overload, micro-blogging is the freshest, user-friendly alternative to blogging.

If you want to be with the top players, hang out where everyone is hanging out. Twitter ranks as one of the 50 most popular websites worldwide. You’ll be looking for elbow space alongside 6 million monthly visitors, and close to 10 times this number of monthly visits. It’s where people who are going places go.
I 80 Equipment, based in Colona, IL has earned the reputation of being #1 Supplier of Quality Bucket Trucks Digger Derricks and Cranes. I 80 Equipment also have a sales hotline service, and they are always happy to walk you through any aspect of a truck purchase, be it choosing the right truck for your company, ensuring your drivers know what they need to know, or getting financing.

I-80 Equipment has earned themselves a strong reputation for the quality trucks they offer, their 77 point inspection and their financing solutions. And their name is known nation-wide as well internationally. They sell boom trucks, bucket trucks, crane trucks, digger derricks, and other heavy equipment for many different industries. They Twitter.

Serious truck purchasers research the marketplace enough to shortlist 3 or 4 suppliers. And then, they comparison shop trucks on the market to shortlist 3 or 4 products. And then they’ve test-driven trucks galore, studied manual and made an informed decision.

The I-80 Equipment name is well known in the reconditioned truck market. In fact, with close to 20 years experience, I 80 Equipment (www.i80equipment.com) has been the #1 supplier of quality reconditioned trucks.

After close to 20 years experience in the industry, I 80 Equipment has the reconditioning down to an art. They start by disassembling the truck completely, degreasing and power washing it. Then the truck gets sprayed with a primer to give the boxes and chassis more protection, and sprayed again with an industrial paint, heated to 100 degrees. Only then are you looking a re-assembly, with part replacements, and waxing. The final stage is the 77 point inspection, the signing off by the mechanic, and then an external inspection and certification process.

Talk to business owners in the trucking business, in the electrical, forestry, and telecom industries, and their name is bound to come up. I-80 Equipment has earned themselves a strong reputation for the quality trucks they offer, their 77 point inspection and their financing solutions. And their name is known nation-wide as well internationally.

I 80 Equipment know that the only feasible way of doing business is keeping one’s clients happy. A satisfied client will be a repeat one. A satisfied client will provide testimonials via word-of-mouth. And a satisfied client won’t be coming back to make a return.

Ask I 80 Equipment if you can talk to one of their existing customers for a live testimonial. You can be sure that both I 80 Equipment and plenty of their customers would be only too happy to oblige.

I 80 Equipment also have a professional sales hotline service, and they are always happy to walk you through any aspect of a truck purchase, be it choosing the right truck for your company, ensuring your drivers know what they need to know, or getting financing. Give them a call today, to book an appointment or simply to hear how accurately they conduct their initial client need assessment.
digger derrick trucks, forestry trucks

I 80 Equipment (i80equipment.com), which has been serving the bucket truck niche market since 1992, is one of these companies which has done just this. I 80 Equipment takes pride in serving the American homeland and offering a reputable trucking service to Americans nationwide. Meanwhile, the number of international visitors to their website is definitely on the rise. Over 30% of the traffic to I 80equipment.com, as of 2009, now comes from overseas. This means I 80 Equipment have a earned themselves credibility in a today’s competitive the trucking marketplace. Not surprising really, after close to 30 years in the business. Companies need to be constantly adapting to new ways of doing business, and to be in constant growth, to stand a chance of keeping ahead of their game. And I 80 Equipment does just this.

I 80 Equipment have an incredibly user-friendly website, which attracts a steady traffic of visitors and return clients, wanting to browse and collect authenticate information regarding the boom trucks, digger derrick trucks, forestry trucks, grapple trucks. And for the international visitors, there provide an online translator into most of the world”??s major languages, which is a useful tool for international visitors who don”??t necessarily know all the technical terms in English.

Each truck advertised is posted with a picture and live video footage. This helps make the decision-making process an efficient one. The truck search option of I 80 equipment is also very useful, as well as the feature item of the week. For the technically-minded individual, there is also a section on how they recondition their trucks, step-by-step, and the quality control processes.

There is even the option to pay a down payment online for a particular truck that might move off the lot fast. As for financing, you simply need to fill out a contact form to begin the process.

Wherever you are in the world today, sign up for I 80 Equipment’s email alert, and make a point of looking at the feature truck on their website so that you can see the latest 1 80 Equipment acquisitions.

I 80 Equipment, based in Colona IL, has earned the reputation of being #1 Supplier of Quality Bucket Trucks Digger Derricks and Cranes. They sell boom trucks, bucket trucks, crane trucks, forestry trucks, digger derrick trucks, and other heavy equipment for many different industries. Accessories include augers, auger straps, buckets, bucket liners, winch ropes, and much more! Range of brands include: Altec, Duralift, Hi-Ranger, Lift-All, MTI, Terex, Versalift. They maintain very competitive prices, attractive down-payment and financing plans.

I 80 Equipment (www.i80equipment.com) offer a full range of trucks for rental, with the option to purchase for this very reason. They want their clients to drive away contented, even if this means test driving several trucks, over a period of 3, or 6, or 8 months. They’ve understood the magnitude of your purchase. If you are a truck driver, your truck is literally a second home. It’s the equipment you use to do your work, it’s how you get to and from work, and it probably serves as your on-the-road office.
I 80 Equipment has become a leading supplier of reconditioned trucks by knowing their client-base. They know that truck owners need to have 100% confidence that they are driving the right truck for the job. This attitude is fully in line with I 80 Equipment’s way of doing business. They haven’t put in a full-fledged 77 point inspection process, along with an external inspection and certification process, only to push the sale.

I 80 Equipment believe in pull sales and word-of-mouth sales. They want their clients to come to them because they’ve heard they can expect the best quality and service in the trucking industry. They know that they are dealing with professionals in the electrical, forestry and telecom industries, which are well-informed as to products and trends in their industry. Offering top quality, fully inspected trucks, with rent-to-own and financing options, is what they do.

If you’re in the market for a boom trucks, a bucket truck, a digger derrick truck, a forestry truck, or a grapple truck, contact I-80 Equipment Company (www.i80equipment.com) and ask them about their rent-to-own options. And once you”??ve test-driven a few trucks, secure your truck with a down payment and financing.
I-80 Equipment is proud to be a family-owned business, which has been in business since 1992. On their website, they provide color photos, detailed descriptions and prices for a variety of used altec bucket trucks, bucket trucks, boom trucks, forestry trucks and digger derrick trucks. They have over 50 bucket trucks in stock and most of these trucks are featured in live high-definition videos. I 80 Equipment earn customers business from all around the world. Their team of Expert Sales Associates is happy to take your call, to listen to your needs and to help you purchase the truck or crane you need. Their focus is on one-on-one relationships, and total customer satisfaction. Check out their website and sign up for email alerts of new acquisitions on their expanding lot.

I-80 Equipment Company (the www.i80equipment.com) is a trucking company which operates like a hands-on family-run approach, but one that is definitely in-touch its online niche market. This means, if you go on their website, you can view the whole gamut of trucks for sale and for rent, but if you want to bypass this, and pick up the phone and speak to one of their sales consultants, they’d be thrilled to hear from you. Some shoppers opt for a middle-of-the-road approach. And that means, they’re in front of their computer, in the comfort of their own home, when they call the 1-80 Equipment. This means the consultant can walk them through the spec, and the buyer can have a proper look online, as they are talking on the phone. Call it online sales consulting if you like.

I-80 Equipment Company is dedicated to getting truck drivers the right set of wheels, at the right financing terms. With over 15 years in the forestry and electrical industries, they understand the day-to-day realities their clients have to face on the roads. You always want to be speaking to someone in the know, and that’s definitely the case here.

I 80 Equipment provide accurate and detailed descriptions and prices for over 50 bucket trucks in stock and most of these trucks are featured in live high-definition videos. I 80 Equipment earn customers business from all around the world. Their team of Expert Sales Associates is happy to take your call and to listen to your needs and to help you purchase the truck or crane you need.
Contact I-80 Equipment Company today to schedule a visit or a sales consultation. And if you’re in the market for a boom truck, a bucket truck, a digger derrick trucks, forestry trucks, or a grapple truck, they’re in the market for you.

Most employees, looking to keep their employment, want to send out a clear message to their employers that they are still the right person for the job. And this means, they want to demonstrate, that while they”??re pocketing their monthly salary, they are not making the hole in company”??s pocket any bigger. And this is particularly true, in the smaller companies, where Joe does everything from sales to procurement, and cost-cutting measures are welcomed.

In some senses, the tables have turned on businesses. In good economic times, leading companies attracted a steady stream of customers ready to pay the going price for their products and services. Now, these same companies attract lean and mean comparison-shoppers, who have researched the marketplace thoroughly, who have visited the consumer forums, and who know the loop-holes for getting the best deal out there. It”??s called cherry-picking. It”??s all about wanting the very best for the very best prices imaginable. And this means tough negotiations ahead for product and service providers.

Some companies have been gearing up for these harder times. They assessed the marketplace years back, and must have decided that the only way to do business was to get themselves a reputation for fair and honest practises, at the most attractive rates in the market. They know the statistics. Satisfied customers create new business by telling up to 12 other people. After all, word-of-mouth, especially in the form of testimonials, is a powerful form of advertising.

Take for example, I-80 Equipment Company (the www.i80equipment.com) . Testimony to the service they offer is the simple fact that they”??ve sold trucking equipment for over the last 15 years, in a competitive marketplace. If you”??re in the market for new or used cherry picker, otherwise known as a bucket boom truck, talk to I-80 Equipment Company. They know you”??ll want to cherry pick, and they”??re ready to offer competitive prices, top value for dollar, as well as delivery and financing. Their goal is to get the trucking world talking about them as an exceptional provider to the Electric Utility, Sign and Light, Telecommunications and Tree Care industries.

On their website, they provide color photos, detailed descriptions and prices for a variety of used altec bucket trucks, bucket trucks, boom trucks, crane trucks and used digger derricks
. All of their trucks are listed on the website with mileage, gross weight, engine and fuel type and transmission. Most of their trucks for rent or for sale are featured in live high-definition videos.
I-80 Equipment know that by providing the mileage, etc, on their website, that the buyers will be compelled to ask more researched questions about the trucks. And this means that the dialogue will likely move to the actual reconditioning process or road safety features and procedures. Their goal is for all their customers to drive away knowing and loving a maximum about their new truck.

But hey, what if the sales guy, turns his call around, and says: “??Whenever I speak with senior decision-makers like yourself, I often here the same three concerns coming up: “??computer viruses, computer viruses and computer viruses”??”??. Is this something you can relate to?”??. The Sales Rep. knows he”??s hitting a soft spot because he”??s done his research. And then it”??s literally, a hop, skip and a jump away to that unsettling question, “??What”??s it costing you”?? in terms of staffing, and problem-shooting and system crashes?”??, which can be followed by a clincher: “??Ad if you were to put a figure on what is it costing you”???”??.

Let”??s throw out a radical statement here. Good purchases need to be based fear-factor tested. Don”??t base your purchase on the features alone. It”??s easy when you”??re looking at features, to think that you”??re getting a great deal. What you want to do is predict what could go wrong, and make sure that whatever you are purchasing can handle the situation. This is, in part, the idea behind a checklist inspection. A team of experts would have sat down early on it the planning process and said: “??What”??s really vital to the safe operations of this machine or tool?”??, and then they would have had an inspection team in an inspection bay, check that all safety criteria were matched.

I-80 Equipment Company (www.i80equipment.com) have over 15 years in operation, selling quality reconditioned bucket trucks and used digger derricks. They won”??t put a truck on the road without a 77point inspection, followed by an external inspection and certification process.

Today, truck drivers need to understand how their trucks operate inside out in order to ensure road safety at all times. I-80 Equipment aim to provide as much information as possible to a potential customer, so that when they walk onto the lot, they”??ve seen the video footage, and they know the truck”??s mileage, weight, engine and fuel type and transmission. This way, they”??re more inclined to move onto road safety, and general maintenance issues.